What Direct Ltd trading as What Life & Mortgages (our Firm, we, our, us) an Appointed Representative of PRIMIS Mortgage Network a trading name of First Complete Limited (Our Network)


Why are we asking you to read and complete this E-Marketing Customer Consent?


As a valued customer we would like to provide you with reassurance that we take your right to privacy in an electronic context seriously. 


During the course of providing you with our service, this Firm may be in contact with you through a variety of electronic means, including potentially by telephone, email, SMS and instant messaging services (such as WhatsApp). These means are referred to in this document as E-Marketing.


We would like to take particular care to ensure that any marketing or promotional information that we may send to you, or we may arrange for selected third parties to send to you, is sent with your prior, express permission. We would like to keep you informed about products or services that we, or selected third parties, may have access to that may be of interest to you.


In this document we explain how we would do this, and ask for your consent to receiving such information from us (and, where specified, selected third parties) in the future.


How this E-Marketing Consent relates to our Customer Privacy Notice


During the course of dealing with us we will ask you to provide us with detailed personal information relating to your existing circumstances, your financial situation and, in some cases, your health and family health history (Your Information).

During the course of our initial discussions with you, you will have been provided with a copy of, or been provided with access to, our Customer Privacy Notice.  We encourage you to read this document, as it sets out in detail the basis upon which this Firm will process and share Your Information.  The Customer Privacy Notice also explains the role of our Network in relation to the processing of Your Information.

Our Customer Privacy Notice does not extend to explaining how we would like to use Your Information for marketing purposes, including to E-Market to you.  We are of the view that this is better set out separately, to enable you to be clear and make informed decisions in relation to your right to privacy.

How we will use Your Information in the future


There are a range of reasons why we need to retain Your Information and, when necessary, use it to make contact with you.  These include:

  • asking your views on the quality of the service we have provided

  • responding to your own questions on the product you have taken out

  • informing you with regard to any changes to the terms and conditions of your products proposed or made by mortgage lenders and insurance providers



Specifically, we would also like to make your aware of products or services that are made available to our firm from time to time that we think may be of interest to you in the future. We propose to do this by any of the E-Marketing means, using contact information you have provided to us.


IMPORTANT NOTES: E-Marketing by our Firm

If you do not indicate your agreement for us to make contact with you, we may be unable to provide you with details of products and/or services that may suit your needs and circumstances.

We would like to maintain a record of your express consent for us to contact you by telephone, SMS, email and instant messaging for marketing our products or services that we think may be of interest to you. Please indicate your consent to us contacting you by any of the means specified below:




IMPORTANT NOTES: E-Marketing by Selected Third Parties

We would like to maintain a record of your express consent for us to arrange for the third parties named below to contact you by telephone, SMS, email and instant messaging for marketing products or services that we think may be of interest to you. Please indicate your consent to the third party contacting you by any of the means specified below:


Prosperis Ltd - Advice on Pensions and Regulated Investments













Your right to Opt-Out


You have the right to ask us not to contact you for marketing purposes at any time - to Opt Out – we have included details of how to Opt Out at the end of this document so that you know what to do.

Opting Out means that we will either remove Your Information from our marketing database or limit our contact with you to the means you specify (for example, by email only), but we reserve the right to retain it for any other purpose explained in this document or as set out separately in our Customer Privacy Notice.

Please note if you have agreed to being contacted by our selected third party(ies) you will need to exercise your right to Opt Out directly with any such third party.

How to make contact with our Firm to Opt Out


If you have any questions or comments about this document, or wish to make contact in order to Opt Out please contact:

What Direct Ltd, Pavilion 2000, Amy Johnson Way, York, YO30 4XT. Telephone 01904 208470, or you can complete the relevant form in the GDPR Forms & Documents folder of this website and email it to - enquiries@what-life.co.uk


If you have any concerns or complaints as to how we have handled Your Information or you may lodge a complaint with the UK's data protection regulator, the ICO, who can be contacted through their website at https://ico.org.uk/global/contact-us/ or by writing to Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.


What Direct Ltd registered in England at Pavilion 2000, Amy Johnson Way, York YO30 4XT, number 07071175 is an Appointed Representative of PRIMIS Mortgage Network, a trading name of First Complete Limited which is authorised and regulated by the Financial Conduct Authority for mortgages, protection insurance and general insurance products. The Financial Conduct Authority does not regulate some forms of Buy to Let.

What Life & Mortgages refer to specialist third parties for advice regarding Equity Release & Estate Planning. Neither What Life & Mortgages or PRIMIS Mortgage Network are responsible for the advice given.

The guidance contained within this website is subject to the UK regulatory regime and

is therefore primarily targeted at consumers based in the UK.


© 2020 What Life & Mortgages.     All rights reserved.     Privacy Policy